CHECKR
2024
Under the supervision of my creative director, partnered with Growth Marketing stakeholders to deliver conceptualized storyboards which would be animated by a creative agency, Famous Folks.
In 2024 the home page of checkr.com was going through a revamp and the Growth Marketing team had requested to A/B test an animated version of the product visual that was on the hero block.
I was tasked with pulling inspiration, conceptualizing, and storyboarding a 10-16 second animation. The animation itself would be done with the help of another agency, Famous Folks.
Famous folks would send us working animatics and the brand studio team would provide feedback with updated storyboards. The end result was a LottieFile uploaded onto the website to preserve the crisp vector quality of the animation.
The tool I primarily used for storyboarding is Figma.