CHECKR

Static and Animated Ads

2021-2024

Conceptualized and executed ads and social shares  to support marketing campaigns including but not limited to targeted paid ad programs, brand awareness, ICPs, evergreen engagements, and webinars.

I began my journey at Checkr working on social shares and paid ads, promoting one pagers, webinars, short form and long form content, and events.

Over the next few years I became very familiar with a variety of size and file requirements for different platforms, such as Google Display Ads.

Tools I primarily used for ads are Figma and After Effects (for animated ads).

Note: Ad executions where I followed a given art direction will be noted appropriately below.

Static and animated ads promoting brand awareness and targeting the enterprise market | 2024 | Creative Direction: Paul Ruxton

Carousel ad leading to the use case page of the Hospitality Campaign | 2024 | LinkedIn Post

Customer quote social share leading to the Hawx customer story page | 2024 | LinkedIn Post

Animated Ads supporting a Q2 Retail campaign | 2023

SMB (Small and Medium Sized Businesses) self-serve value prop animated ad | 2023 | Creative Direction: Paul Ruxton